Nike 3D prints Paris and London

As part of the launch of Nike's Sneakerboots collection, English agency Rosie Lee called on Modla to transform certain monuments in London and Paris. The London Eye, Big Ben, the Eiffel Tower and the Arc de Triomphe were all given a Nike makeover. The tourist attractions were recreated and then 3D printed using the SLS process. Nike prints in 3D and the models of these two capitals have been embellished with LEDs and a few tags, then displayed in the windows of the Paris and London concept stores. The reworked monuments thus became the setting for these new hybrid shoe models, which oscillate between sneaker and city shoe.

source : Modla